{"id":451001,"date":"2025-08-25T22:27:17","date_gmt":"2025-08-25T22:27:17","guid":{"rendered":"https:\/\/redepress.com.br\/noticias\/?p=451001"},"modified":"2025-08-25T22:27:17","modified_gmt":"2025-08-25T22:27:17","slug":"livecareer-destaca-a-importancia-da-marca-pessoal-em-um-mercado-de-trabalho-onde-ate-mesmo-os-ceos-buscam-branding","status":"publish","type":"post","link":"https:\/\/redepress.com.br\/noticias\/2025\/08\/livecareer-destaca-a-importancia-da-marca-pessoal-em-um-mercado-de-trabalho-onde-ate-mesmo-os-ceos-buscam-branding\/","title":{"rendered":"LiveCareer destaca a import\u00e2ncia da marca pessoal em um mercado de trabalho onde at\u00e9 mesmo os CEOs buscam branding"},"content":{"rendered":"<h2 data-end=\"1723\" data-start=\"1466\"><br data-end=\"1587\" data-start=\"1584\"><em>A constru&ccedil;&atilde;o de uma marca pessoal s&oacute;lida &eacute; agora t&atilde;o essencial para jovens profissionais quanto para executivos de grandes companhias.<\/em><\/h2>\n<p data-end=\"2293\" data-start=\"1725\"><strong data-end=\"1762\" data-start=\"1725\">Quarta-feira, agosto de 2025<\/strong> &ndash; A cria&ccedil;&atilde;o de uma marca pessoal j&aacute; n&atilde;o &eacute; exclusiva de freelancers, criativos ou empreendedores. Hoje em dia, at&eacute; mesmo executivos de alto escal&atilde;o entendem a necessidade de projetar sua identidade profissional de forma estrat&eacute;gica. A recente vaga publicada pelo PayPal em busca de um <strong data-end=\"2083\" data-start=\"2047\">&ldquo;Head of CEO Branding &amp; Content&rdquo;<\/strong>, com um sal&aacute;rio impressionante entre 169.500 e 291.500 d&oacute;lares anuais, incendiou as redes sociais e se tornou um exemplo viral de como o personal branding se tornou essencial em todos os n&iacute;veis de lideran&ccedil;a.<\/p>&nbsp;&nbsp;\n<p data-end=\"2709\" data-start=\"2295\">Em um novo artigo &ldquo;<a href=\"http:\/\/url6794.sg3.bold.com\/ls\/click?upn=u001.dyfL90yqFPqi9T1aDZHvzixVps6EkpXikAMoLGFeB-2BLyGikX4gcP-2BcGAqmtanKTOVbXsSh55-2FX7F4x0gBQgko2IW-2BIv2blIP6s8dHlv0-2FNK80EGpTkROl42UKWFgR4eShEUxLoEF6lKVndmB8zcHF0MJWgF-2Fnf2YR09mFVkluxc5dg1ZWDAIPGM-2FiCdAvOtTGz2x_XLCKgRpdGrHrsEvNU8zB0qYpxscaUF7ip0ciP1UOquAxwdGqW08Mp35iMwEKqpc0C96l9p3Kh7ayvTWikLLCGS3S6TS9wxxYKZyA3Qjm-2FmFu7henmx7Iiw8GTBRXSg-2B0vfpl7x12CLku8q-2BlCPi83R0R8IWIj0YXfEZLl4ownfhJ8fcJ1-2Fa7ynfLWOQw4wavaPJGwDzZFIQTRMJe9qQVBw-3D-3D\">Marca Pessoal: Como criar sua marca pessoal<\/a>&rdquo; publicado na <a href=\"http:\/\/url6794.sg3.bold.com\/ls\/click?upn=u001.dyfL90yqFPqi9T1aDZHvzixVps6EkpXikAMoLGFeB-2BIXHjc7L3cxBsyfo83DxAs9o8-2FFy1d4l2AsTdH-2BYPTAYrbIhGoDL5BpJhGTAGF8VFm8BqeiGhCXoLtGD0Nl-2BNrqWTYZEnVz-2BT2VYhjRuzK58w-3D-3D5bSQ_XLCKgRpdGrHrsEvNU8zB0qYpxscaUF7ip0ciP1UOquAxwdGqW08Mp35iMwEKqpc0C96l9p3Kh7ayvTWikLLCGRZmP-2BP-2FZtFiKcYYdf0lGZtuumVkV80dhCchMTLBVyjDDpBpLwNqoJCYnxTCR4UYLF1Y3-2BwvK9Hn-2BiO7603pYT-2FHdW4PY4CfMPYYYfa7ExfACIXC-2ByQhO8ualAEeby6XjQ-3D-3D\">LiveCareer<\/a>, a especialista em orienta&ccedil;&atilde;o profissional <strong data-end=\"2448\" data-start=\"2430\">Marta Sakowicz<\/strong> explica passo a passo como qualquer profissional pode construir sua pr&oacute;pria marca pessoal. Segundo Sakowicz, o personal branding consiste em gerir a percep&ccedil;&atilde;o que os outros t&ecirc;m de voc&ecirc;, da mesma forma que as grandes marcas comerciais fazem com seus produtos.<\/p>&nbsp;&nbsp;\n<blockquote data-end=\"2863\" data-start=\"2711\">\n<p data-end=\"2863\" data-start=\"2713\"><em>&ldquo;Nossa marca est&aacute; registrada desde que nascemos. A chave &eacute; aprender a defini-la, potencializ&aacute;-la e comunic&aacute;-la de forma aut&ecirc;ntica&rdquo;, <\/em>afirma Sakowicz.<\/p>&nbsp;&nbsp;\n<\/blockquote>\n<p data-end=\"2945\" data-start=\"2865\">O artigo ressalta benef&iacute;cios concretos de contar com uma marca pessoal s&oacute;lida:<\/p>\n<ul data-end=\"3090\" data-start=\"2946\">\n<li style=\"font-size: 11pt; font-family: arial, helvetica, sans-serif; color: #000000;\" data-end=\"2969\" data-start=\"2946\">\n<p data-end=\"2969\" data-start=\"2948\">Maior credibilidade<\/p>\n<\/li>\n<li style=\"font-size: 11pt; font-family: arial, helvetica, sans-serif; color: #000000;\" data-end=\"3002\" data-start=\"2970\">\n<p data-end=\"3002\" data-start=\"2972\">Oportunidades de crescimento<\/p>\n<\/li>\n<li style=\"font-size: 11pt; font-family: arial, helvetica, sans-serif; color: #000000;\" data-end=\"3042\" data-start=\"3003\">\n<p data-end=\"3042\" data-start=\"3005\">Diferencia&ccedil;&atilde;o frente &agrave; concorr&ecirc;ncia<\/p>\n<\/li>\n<li style=\"font-size: 11pt; font-family: arial, helvetica, sans-serif; color: #000000;\" data-end=\"3090\" data-start=\"3043\">\n<p data-end=\"3090\" data-start=\"3045\">Melhor conex&atilde;o com clientes ou empregadores<\/p>\n<\/li>\n<\/ul>\n<p data-end=\"3149\" data-start=\"3092\">Al&eacute;m disso, oferece uma metodologia clara para come&ccedil;ar:<\/p>\n<ul data-end=\"4069\" data-start=\"3151\">\n<li style=\"font-size: 11pt; font-family: arial, helvetica, sans-serif; color: #000000;\" data-end=\"3305\" data-start=\"3151\">\n<p data-end=\"3305\" data-start=\"3153\"><strong data-end=\"3188\" data-start=\"3153\">Definir objetivos profissionais<\/strong> &rarr; trace metas concretas como &ldquo;conseguir uma promo&ccedil;&atilde;o em 12 meses&rdquo; ou &ldquo;me posicionar como refer&ecirc;ncia no meu setor&rdquo;.<\/p>&nbsp;&nbsp;\n<\/li>\n<li style=\"font-size: 11pt; font-family: arial, helvetica, sans-serif; color: #000000;\" data-end=\"3453\" data-start=\"3306\">\n<p data-end=\"3453\" data-start=\"3308\"><strong data-end=\"3338\" data-start=\"3308\">Identificar o p&uacute;blico-alvo<\/strong> &rarr; determine se sua comunica&ccedil;&atilde;o se dirige a recrutadores, clientes, parceiros estrat&eacute;gicos ou l&iacute;deres de opini&atilde;o.<\/p>&nbsp;&nbsp;\n<\/li>\n<li style=\"font-size: 11pt; font-family: arial, helvetica, sans-serif; color: #000000;\" data-end=\"3602\" data-start=\"3454\">\n<p data-end=\"3602\" data-start=\"3456\"><strong data-end=\"3483\" data-start=\"3456\">Analisar a concorr&ecirc;ncia<\/strong> &rarr; observe o que outros profissionais semelhantes <a href=\"http:\/\/url6794.sg3.bold.com\/ls\/click?upn=u001.dyfL90yqFPqi9T1aDZHvzixVps6EkpXikAMoLGFeB-2BKPxZnZy3VxN1rcfoXwZH-2BXB68Xq0rwI27zENNKjKq6BB-2BnB-2F15Fd4nEt-2Fz5JpP9DbTIzFO0HrkIFF-2FB0qe4J4CP3Vst7WVWSHnuEHEtXTfnrvvXxuZh5Yvr1KA6nAsexFBPRvYLdx4hFZoX9lWvJZcUl41Uq14sMXQNtXU7CrTcQ-3D-3D1MmY_XLCKgRpdGrHrsEvNU8zB0qYpxscaUF7ip0ciP1UOquAxwdGqW08Mp35iMwEKqpc0C96l9p3Kh7ayvTWikLLCGeVJaJo5pL2khGwinTcSSOGSx4oLc3ovT30ihF-2F1JDmSkhh1gbpoD9Rv0RjTO4UbMp7Pn5PFj8z1sg3-2BJLwV1PceG1uEIqIGle4pIX7lBjmplRqfKZr7MSX41hR1hNZVkw-3D-3D\">publicam no LinkedIn<\/a> e que tipo de conte&uacute;do gera maior engajamento.<\/p>&nbsp;&nbsp;\n<\/li>\n<li style=\"font-size: 11pt; font-family: arial, helvetica, sans-serif; color: #000000;\" data-end=\"3756\" data-start=\"3603\">\n<p data-end=\"3756\" data-start=\"3605\"><strong data-end=\"3635\" data-start=\"3605\">Estabelecer um diferencial<\/strong> &rarr; destaque uma habilidade &uacute;nica (ex.: falar 3 idiomas, experi&ecirc;ncia em um nicho espec&iacute;fico ou uma metodologia pr&oacute;pria).<\/p>&nbsp;&nbsp;\n<\/li>\n<li style=\"font-size: 11pt; font-family: arial, helvetica, sans-serif; color: #000000;\" data-end=\"3927\" data-start=\"3757\">\n<p data-end=\"3927\" data-start=\"3759\"><strong data-end=\"3793\" data-start=\"3759\">Escolher canais de comunica&ccedil;&atilde;o<\/strong> &rarr; priorize 1&ndash;2 plataformas-chave como LinkedIn e um blog especializado &ndash; por exemplo, na cada vez mais popular plataforma Substack.<\/p>&nbsp;&nbsp;\n<\/li>\n<li style=\"font-size: 11pt; font-family: arial, helvetica, sans-serif; color: #000000;\" data-end=\"4069\" data-start=\"3928\">\n<p data-end=\"4069\" data-start=\"3930\"><strong data-end=\"3957\" data-start=\"3930\">Gerar conte&uacute;do de valor<\/strong> &rarr; compartilhe artigos, cases de sucesso ou reflex&otilde;es pr&oacute;prias que demonstrem experi&ecirc;ncia e ofere&ccedil;am solu&ccedil;&otilde;es.<\/p>&nbsp;&nbsp;\n<\/li>\n<\/ul>\n<p data-end=\"4360\" data-start=\"4071\">Essa abordagem ganha especial relev&acirc;ncia em um mercado de trabalho hiperconectado, onde a visibilidade digital se tornou um fator decisivo. De perfis no LinkedIn a blogs especializados, cada canal &eacute; uma vitrine onde profissionais podem demonstrar autoridade, experi&ecirc;ncia e autenticidade.<\/p>&nbsp;&nbsp;\n<p data-end=\"4612\" data-start=\"4362\">A tend&ecirc;ncia tamb&eacute;m impacta o n&iacute;vel corporativo. O fato de empresas como o PayPal buscarem refor&ccedil;ar a &ldquo;marca do CEO&rdquo; &eacute; um sinal inequ&iacute;voco de que o branding pessoal deixou de ser opcional: agora &eacute; uma ferramenta estrat&eacute;gica de lideran&ccedil;a e reputa&ccedil;&atilde;o.<\/p>&nbsp;&nbsp;\n<p data-end=\"4639\" data-start=\"4614\"><strong data-end=\"4637\" data-start=\"4614\"><br>\nRecursos adicionais<\/strong><\/p>\n<p data-end=\"4926\" data-start=\"4641\">O artigo completo &ldquo;<a href=\"http:\/\/url6794.sg3.bold.com\/ls\/click?upn=u001.dyfL90yqFPqi9T1aDZHvzixVps6EkpXikAMoLGFeB-2BLNNhlHXTn8fGgC0vuk8P9lcuY1ox160sFHBHzqWM2dDbV7vABnYz0u5q-2FjmmDg1yHU2rLxUeMk5pMIGBzvYUIyXEuMDHe-2Bhwhlupo87u-2BDBVaHD0KbUe4CS8v2fVREqrdxEkmJ3R1RQquJwgqqG8enkCxB_XLCKgRpdGrHrsEvNU8zB0qYpxscaUF7ip0ciP1UOquAxwdGqW08Mp35iMwEKqpc0C96l9p3Kh7ayvTWikLLCGQAt4nzAYpyU-2F2AOHzZbqntM2ld8FgC9kbSS6GiLmBw-2FeBAPqcD-2BhXt65-2BRDeEPFXKV-2FTfq5H7E1RmpNkJdzC0P6a-2B1aT7LPn-2FhBZecVhoZe3rL3tS6nvnmjyE9H5Bie1Q-3D-3D\">Marca Pessoal: Aprenda como criar sua marca pessoal<\/a>&rdquo; est&aacute; dispon&iacute;vel na LiveCareer. Al&eacute;m disso, a plataforma oferece um editor de curr&iacute;culos online que ajuda os usu&aacute;rios a refor&ccedil;ar sua marca profissional com modelos e descri&ccedil;&otilde;es personalizadas para cada setor.<\/p>&nbsp;&nbsp;\n<p><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/ywAAAAAAQABAAACAUwAOw==\" fifu-lazy=\"1\" fifu-data-sizes=\"auto\" fifu-data-srcset=\"https:\/\/i1.wp.com\/tx.bz-mail-us1.com\/1\/o\/56d4b27e8ac94fafa37f84439486b812.gif?ssl=1&amp;w=75&amp;resize=75&amp;ssl=1 75w, https:\/\/i1.wp.com\/tx.bz-mail-us1.com\/1\/o\/56d4b27e8ac94fafa37f84439486b812.gif?ssl=1&amp;w=100&amp;resize=100&amp;ssl=1 100w, https:\/\/i1.wp.com\/tx.bz-mail-us1.com\/1\/o\/56d4b27e8ac94fafa37f84439486b812.gif?ssl=1&amp;w=150&amp;resize=150&amp;ssl=1 150w, https:\/\/i1.wp.com\/tx.bz-mail-us1.com\/1\/o\/56d4b27e8ac94fafa37f84439486b812.gif?ssl=1&amp;w=240&amp;resize=240&amp;ssl=1 240w, https:\/\/i1.wp.com\/tx.bz-mail-us1.com\/1\/o\/56d4b27e8ac94fafa37f84439486b812.gif?ssl=1&amp;w=320&amp;resize=320&amp;ssl=1 320w, https:\/\/i1.wp.com\/tx.bz-mail-us1.com\/1\/o\/56d4b27e8ac94fafa37f84439486b812.gif?ssl=1&amp;w=500&amp;resize=500&amp;ssl=1 500w, https:\/\/i1.wp.com\/tx.bz-mail-us1.com\/1\/o\/56d4b27e8ac94fafa37f84439486b812.gif?ssl=1&amp;w=640&amp;resize=640&amp;ssl=1 640w, https:\/\/i1.wp.com\/tx.bz-mail-us1.com\/1\/o\/56d4b27e8ac94fafa37f84439486b812.gif?ssl=1&amp;w=800&amp;resize=800&amp;ssl=1 800w, https:\/\/i1.wp.com\/tx.bz-mail-us1.com\/1\/o\/56d4b27e8ac94fafa37f84439486b812.gif?ssl=1&amp;w=1024&amp;resize=1024&amp;ssl=1 1024w, https:\/\/i1.wp.com\/tx.bz-mail-us1.com\/1\/o\/56d4b27e8ac94fafa37f84439486b812.gif?ssl=1&amp;w=1280&amp;resize=1280&amp;ssl=1 1280w, https:\/\/i1.wp.com\/tx.bz-mail-us1.com\/1\/o\/56d4b27e8ac94fafa37f84439486b812.gif?ssl=1&amp;w=1600&amp;resize=1600&amp;ssl=1 1600w\" style=\"overflow: hidden; 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