{"id":418373,"date":"2025-02-26T22:09:41","date_gmt":"2025-02-26T22:09:41","guid":{"rendered":"https:\/\/redepress.com.br\/noticias\/?p=418373"},"modified":"2025-02-26T22:09:41","modified_gmt":"2025-02-26T22:09:41","slug":"hidratante-labial-de-melancia-da-beta-chega-as-farmacias-de-todo-o-brasil","status":"publish","type":"post","link":"https:\/\/redepress.com.br\/noticias\/2025\/02\/hidratante-labial-de-melancia-da-beta-chega-as-farmacias-de-todo-o-brasil\/","title":{"rendered":"Hidratante labial de melancia da Beta chega \u00e0s farm\u00e1cias de todo o Brasil"},"content":{"rendered":"<p style=\"direction: ltr; text-align: center; margin: 0cm 0cm 9pt; line-height: 1.38;\"><i>Produto da FreeBrands agora est&aacute; dispon&iacute;vel para compra presencial, al&eacute;m dos canais online<\/i><\/p>\n<p style=\"direction: ltr; text-align: center; margin: 12pt 0cm; line-height: 1.38;\">\n<\/p><p>&nbsp;<\/p>\n<p style=\"direction: ltr; text-align: justify; margin: 12pt 0cm; line-height: 1.38;\">O hidratante labial <u><a id=\"OWAfdeba32e-3a9e-c78f-27bb-8fc1631511b8\" class=\"x_x_x_x_x_x_x_x_x_x_x_x_x_x_x_x_x_x_x_x_x_x_x_x_x_x_x_x_x_x_x_x_x_x_x_x_x_x_x_OWAAutoLink\" style=\"margin-bottom: 0px; color: blue; margin-top: 0px;\" href=\"https:\/\/www.magazinevoce.com.br\/magazineezu\/busca\/hidratante+labial+de+melancia+beta\/?from=submit\" target=\"_blank\" rel=\"noopener\" data-auth=\"NotApplicable\">Beta Melancia<\/a><\/u>, da FreeBrands &ndash; refer&ecirc;ncia no segmento de HPPC (Higiene Pessoal, Perfumaria e Cosm&eacute;ticos) &ndash;, j&aacute; est&aacute; dispon&iacute;vel em farm&aacute;cias de todo o Brasil. O produto foi desenvolvido com base em sugest&otilde;es dos f&atilde;s da marca, trazendo um aroma doce e refrescante inspirado na melancia e tamb&eacute;m est&aacute; nos principais marketplaces online, incluindo e-commerce pr&oacute;prio, Shopee, Mercado Livre e Amazon.<\/p>&nbsp;&nbsp;\n<p style=\"direction: ltr; text-align: justify; margin: 12pt 0cm; line-height: 1.38;\">A novidade refor&ccedil;a o compromisso da <u><a id=\"OWAc854694b-6b6e-e221-f7d7-ba9585d8081a\" class=\"x_x_x_x_x_x_x_x_x_x_x_x_x_x_x_x_x_x_x_x_x_x_x_x_x_x_x_x_x_x_x_x_x_x_x_x_x_x_x_OWAAutoLink\" style=\"margin-bottom: 0px; color: blue; margin-top: 0px;\" href=\"https:\/\/www.freebrands.com.br\/\" data-auth=\"NotApplicable\">FreeBrands<\/a><\/u>&nbsp;em atender &agrave;s prefer&ecirc;ncias do p&uacute;blico com produtos de qualidade. &ldquo;O Beta Melancia celebra nossa rela&ccedil;&atilde;o pr&oacute;ximo com as consumidoras e o poder das mem&oacute;rias afetivas despertadas pelo olfato, remetendo a experi&ecirc;ncias marcantes da inf&acirc;ncia, como tardes ensolaradas, brincadeiras simples e aquela sensa&ccedil;&atilde;o &uacute;nica de leveza e felicidade&rdquo;, explica Guto Cunha, Diretor de Marketing da FreeBrands.<\/p>&nbsp;&nbsp;\n<p style=\"direction: ltr; text-align: justify; margin: 12pt 0cm; line-height: 1.38;\">Com essa novidade, Beta tamb&eacute;m refor&ccedil;a seu posicionamento de produto colecion&aacute;vel, atingindo 11 vers&otilde;es de hidratante labiais com varia&ccedil;&otilde;es de cores e aromas.<\/p>&nbsp;&nbsp;\n<p style=\"direction: ltr; text-align: justify; margin: 12pt 0cm; line-height: 1.38;\">Para marcar a expans&atilde;o, a marca lan&ccedil;a&nbsp;uma campanha especial nas redes sociais, envolvendo membros da comunidade de f&atilde;s da marca e influenciadoras dos segmentos de maquiagem, lifestyle e moda, incluindo <u><a id=\"OWAf05407a8-9e27-9a28-5f8b-17010507277a\" class=\"x_x_x_x_x_x_x_x_x_x_x_x_x_x_x_x_x_x_x_x_x_x_x_x_x_x_x_x_x_x_x_x_x_x_x_x_x_x_x_OWAAutoLink\" style=\"margin-bottom: 0px; color: blue; margin-top: 0px;\" href=\"https:\/\/www.instagram.com\/marina_baldin\/\" data-auth=\"NotApplicable\">Marina Baldin<\/a><\/u>. A a&ccedil;&atilde;o destaca a rela&ccedil;&atilde;o entre aromas e mem&oacute;rias afetivas, convidando o p&uacute;blico a compartilhar lembran&ccedil;as associadas ao cheirinho nost&aacute;lgico do Beta Melancia.<\/p>&nbsp;&nbsp;\n<p>&nbsp;<\/p>\n<p style=\"font-size: 11pt; font-family: Arial,sans-serif; direction: ltr; margin: 0cm; line-height: normal;\">\n<\/p><p style=\"font-size: 11pt; font-family: Arial,sans-serif; direction: ltr; margin: 0cm; line-height: normal;\">\n<\/p><p style=\"font-size: 11pt; font-family: Arial,sans-serif; direction: ltr; margin: 0cm; line-height: 1.38; background-color: white;\"><b>Beta Hidratante Labial Melancia<\/b><\/p>\n<p style=\"font-size: 11pt; font-family: Arial,sans-serif; direction: ltr; margin: 0cm; line-height: 1.38; background-color: white;\"><a href=\"https:\/\/redepress.com.br\/noticias\/wp-content\/uploads\/2025\/02\/fcf1438bdf94.webp\"><img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/ywAAAAAAQABAAACAUwAOw==\" fifu-lazy=\"1\" fifu-data-sizes=\"auto\" fifu-data-srcset=\"https:\/\/i0.wp.com\/redepress.com.br\/noticias\/wp-content\/uploads\/2025\/02\/fcf1438bdf94.webp?ssl=1&amp;w=75&amp;resize=75&amp;ssl=1 75w, https:\/\/i0.wp.com\/redepress.com.br\/noticias\/wp-content\/uploads\/2025\/02\/fcf1438bdf94.webp?ssl=1&amp;w=100&amp;resize=100&amp;ssl=1 100w, https:\/\/i0.wp.com\/redepress.com.br\/noticias\/wp-content\/uploads\/2025\/02\/fcf1438bdf94.webp?ssl=1&amp;w=150&amp;resize=150&amp;ssl=1 150w, https:\/\/i0.wp.com\/redepress.com.br\/noticias\/wp-content\/uploads\/2025\/02\/fcf1438bdf94.webp?ssl=1&amp;w=240&amp;resize=240&amp;ssl=1 240w, https:\/\/i0.wp.com\/redepress.com.br\/noticias\/wp-content\/uploads\/2025\/02\/fcf1438bdf94.webp?ssl=1&amp;w=320&amp;resize=320&amp;ssl=1 320w, https:\/\/i0.wp.com\/redepress.com.br\/noticias\/wp-content\/uploads\/2025\/02\/fcf1438bdf94.webp?ssl=1&amp;w=500&amp;resize=500&amp;ssl=1 500w, https:\/\/i0.wp.com\/redepress.com.br\/noticias\/wp-content\/uploads\/2025\/02\/fcf1438bdf94.webp?ssl=1&amp;w=640&amp;resize=640&amp;ssl=1 640w, https:\/\/i0.wp.com\/redepress.com.br\/noticias\/wp-content\/uploads\/2025\/02\/fcf1438bdf94.webp?ssl=1&amp;w=800&amp;resize=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/redepress.com.br\/noticias\/wp-content\/uploads\/2025\/02\/fcf1438bdf94.webp?ssl=1&amp;w=1024&amp;resize=1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/redepress.com.br\/noticias\/wp-content\/uploads\/2025\/02\/fcf1438bdf94.webp?ssl=1&amp;w=1280&amp;resize=1280&amp;ssl=1 1280w, https:\/\/i0.wp.com\/redepress.com.br\/noticias\/wp-content\/uploads\/2025\/02\/fcf1438bdf94.webp?ssl=1&amp;w=1600&amp;resize=1600&amp;ssl=1 1600w\" class=\"alignright size-full wp-image-418375\" fifu-data-src=\"https:\/\/i0.wp.com\/redepress.com.br\/noticias\/wp-content\/uploads\/2025\/02\/fcf1438bdf94.webp?ssl=1\" alt=\"\" width=\"447\" height=\"446\"\/><\/a><\/p>\n<ul style=\"direction: ltr; padding-left: 0px; margin-top: 0cm; background-color: white; margin-right: 0cm;\" data-editing-info='{\"unorderedStyleType\":2}'>\n<li style=\"font-size: 12pt; font-family: Aptos,Aptos_EmbeddedFont,Aptos_MSFontService,Calibri,Helvetica,sans-serif; color: #000000; direction: ltr; margin: 0cm 0cm 0cm 36pt; line-height: 115%;\">Delicioso e refrescante aroma de melancia<\/li>\n<li style=\"font-size: 11pt; font-family: Arial,sans-serif; color: #000000; direction: ltr; margin: 0cm 0cm 0cm 36pt; line-height: 115%;\">Al&eacute;m de hidratar, tamb&eacute;m protege contra raios ultravioleta, com fator de prote&ccedil;&atilde;o 6 (FPS)<\/li>\n<li style=\"font-size: 11pt; font-family: Arial,sans-serif; color: #000000; direction: ltr; margin: 0cm 0cm 0cm 36pt; line-height: 115%;\">F&oacute;rmula exclusiva, composta de &oacute;leos naturais, manteiga de Karit&eacute; e alguns dos mais potentes hidratantes naturais<\/li>\n<\/ul>\n<p style=\"font-size: 11pt; font-family: Arial,sans-serif; direction: ltr; margin: 0cm; line-height: 1.38; background-color: white;\">\n<\/p><p style=\"font-size: 11pt; font-family: Arial,sans-serif; direction: ltr; margin: 0cm; line-height: 1.38; background-color: white;\">Por: <del>R$ 29,99<\/del><\/p>\n<p style=\"font-size: 11pt; font-family: Arial,sans-serif; direction: ltr; margin: 0cm; line-height: 1.38; background-color: white;\">Dispon&iacute;vel <u><a id=\"OWAd5196103-c6d2-85a9-1662-af82af31ffeb\" class=\"x_x_x_x_x_x_x_x_x_x_x_x_x_x_x_x_x_x_x_x_x_x_x_x_x_x_x_x_x_x_x_x_x_x_x_x_x_x_x_OWAAutoLink\" style=\"margin-bottom: 0px; color: #1155cc; margin-top: 0px;\" href=\"https:\/\/www.magazinevoce.com.br\/magazineezu\/busca\/hidratante+labial+de+melancia+beta\/?from=submit\" target=\"_blank\" rel=\"noopener\" data-auth=\"NotApplicable\">aqui<\/a><\/u>.<\/p>&nbsp;&nbsp;\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p style=\"direction: ltr; text-align: justify; margin: 0cm; line-height: 1.38;\"><b><u>Sobre a FreeBrands<\/u><\/b><\/p>\n<p style=\"direction: ltr; text-align: justify; margin: 0cm; line-height: 1.38;\">Consolidada como house of brands do segmento HPPC (Higiene Pessoal, Perfumaria e Cosm&eacute;ticos), a empresa foi criada em 2020 para administrar as marcas FreeC&ocirc;, o primeiro bloqueador de odores sanit&aacute;rios do pa&iacute;s criado em 2015; Free Wipes, os len&ccedil;os umedecidos antiss&eacute;pticos; Kissu, spray bucal que elimina o mau h&aacute;lito; Beta, linha de cosm&eacute;ticos que inclui hidrantes labiais e hidratantes de m&atilde;os com a mais moderna tecnologia; e Vedika, linha de &oacute;leos essenciais 100% puros e naturais e, tamb&eacute;m, de difusores de varetas. A empresa mira novas estrat&eacute;gias para fortalecer suas marcas e produtos no pa&iacute;s e potencializar a internacionaliza&ccedil;&atilde;o. Para saber mais, acesse: www.freebrands.com.br.<\/p>&nbsp;&nbsp;\n<hr>\n<p>&nbsp;<\/p>\n<p style=\"direction: ltr; text-align: justify; margin: 0cm; line-height: 1.38;\">NB Press Comunica&ccedil;&atilde;o<\/p>\n<p style=\"direction: ltr; text-align: justify; margin: 0cm; line-height: 1.38;\">Tel.: 55 11 99419-5757<\/p>\n<p style=\"direction: ltr; text-align: justify; margin: 0cm; line-height: 1.38;\">E-mail: freebrands@nbpress.com.br<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Produto da FreeBrands agora est&aacute; dispon&iacute;vel para compra presencial, al&eacute;m dos canais online &nbsp; O hidratante&hellip;<\/p>\n","protected":false},"author":4,"featured_media":418374,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[21201,20904,32309,14418,19],"tags":[],"class_list":["post-418373","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-destaques","category-mercado","category-nao-deixe-de-ler","category-noticias","category-novidades","wpcat-21201-id","wpcat-20904-id","wpcat-32309-id","wpcat-14418-id","wpcat-19-id"],"_links":{"self":[{"href":"https:\/\/redepress.com.br\/noticias\/wp-json\/wp\/v2\/posts\/418373","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/redepress.com.br\/noticias\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/redepress.com.br\/noticias\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/redepress.com.br\/noticias\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/redepress.com.br\/noticias\/wp-json\/wp\/v2\/comments?post=418373"}],"version-history":[{"count":0,"href":"https:\/\/redepress.com.br\/noticias\/wp-json\/wp\/v2\/posts\/418373\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/redepress.com.br\/noticias\/wp-json\/wp\/v2\/media\/418374"}],"wp:attachment":[{"href":"https:\/\/redepress.com.br\/noticias\/wp-json\/wp\/v2\/media?parent=418373"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/redepress.com.br\/noticias\/wp-json\/wp\/v2\/categories?post=418373"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/redepress.com.br\/noticias\/wp-json\/wp\/v2\/tags?post=418373"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}