{"id":380986,"date":"2023-07-13T18:01:55","date_gmt":"2023-07-13T18:01:55","guid":{"rendered":"https:\/\/redepress.ecompare.com.br\/noticias\/?p=380986"},"modified":"2023-07-14T00:30:57","modified_gmt":"2023-07-14T00:30:57","slug":"ia-generativa-deve-melhorar-trabalho-de-profissionais-contabeis-e-juridicos-mas-ha-lacuna-de-confianca-para-sua-adocao","status":"publish","type":"post","link":"https:\/\/redepress.com.br\/noticias\/2023\/07\/ia-generativa-deve-melhorar-trabalho-de-profissionais-contabeis-e-juridicos-mas-ha-lacuna-de-confianca-para-sua-adocao\/","title":{"rendered":"IA generativa deve melhorar trabalho de profissionais cont\u00e1beis e jur\u00eddicos, mas h\u00e1 lacuna de confian\u00e7a para sua ado\u00e7\u00e3o\u00a0"},"content":{"rendered":"<p class=\"paragraph\" style=\"margin: 0cm;text-align: center;vertical-align: baseline\" align=\"center\"><span class=\"normaltextrun\"><b><span style=\"font-size: 14.0pt;color: black\">IA generativa <\/span><span data-ccp-parastyle=\"paragraph\">deve melhorar trabalho <\/span><span data-ccp-parastyle=\"paragraph\">de<\/span> <span data-ccp-parastyle=\"paragraph\">profissionais <\/span><span data-ccp-parastyle=\"paragraph\">cont&aacute;beis e jur&iacute;dicos,<\/span><span data-ccp-parastyle=\"paragraph\"> mas h&aacute; lacuna de confian&ccedil;a para sua ado&ccedil;&atilde;o<\/span><\/b><\/span><span data-ccp-props='{\"134233117\":false,\"134233118\":false,\"201341983\":0,\"335551550\":2,\"335551620\":2,\"335559738\":0,\"335559739\":0,\"335559740\":240}'><span class=\"eop\"><span style=\"font-size: 14.0pt;color: black\">&nbsp;<\/span><\/span><\/span><\/p>\n<p class=\"paragraph\" style=\"margin: 0cm;text-align: center;vertical-align: baseline\" align=\"center\"><span xml:lang=\"PT-BR\" data-contrast=\"none\"><span>&nbsp;<\/span><\/span><\/p>\n<p class=\"paragraph\" style=\"margin: 0cm;text-align: center;vertical-align: baseline\" align=\"center\"><span xml:lang=\"PT-BR\" data-contrast=\"none\"><span><span class=\"normaltextrun\"><i><span style=\"font-size: 14.0pt;color: black\">E<\/span>studo do Thomson Reuters <span>Institut<\/span><span>e<\/span> revela que apenas 4% dos entrevistados est&atilde;o usando ferramentas de Intelig&ecirc;ncia Artificial, apesar de 78% reconhecerem ganhos na aplica&ccedil;&atilde;o<\/i><\/span><\/span><\/span><span data-ccp-props='{\"201341983\":0,\"335551550\":2,\"335551620\":2,\"335559739\":0,\"335559740\":240}'><span class=\"eop\"><span style=\"font-size: 14.0pt;color: black\">&nbsp;<\/span><\/span><\/span><\/p>\n<p class=\"paragraph\" style=\"margin: 0cm;vertical-align: baseline\"><span xml:lang=\"PT-BR\" data-contrast=\"none\"><span>&nbsp;<\/span><\/span><\/p>\n<p class=\"paragraph\" style=\"margin: 0cm;text-align: center;vertical-align: baseline\" align=\"center\"><span xml:lang=\"PT-BR\" data-contrast=\"none\"><span><span class=\"normaltextrun\"><span style=\"font-size: 11.0pt;color: black\">&#8239;<\/span><\/span><\/span><\/span><span data-ccp-props='{\"201341983\":0,\"335551550\":2,\"335551620\":2,\"335559739\":0,\"335559740\":240}'><span class=\"eop\"><span style=\"font-size: 11.0pt;color: black\">&nbsp;<\/span><\/span><\/span><\/p>\n<p class=\"paragraph\" style=\"margin: 0cm;text-align: justify;vertical-align: baseline\"><span xml:lang=\"PT-BR\" data-contrast=\"none\"><span><span class=\"normaltextrun\"><b><span style=\"font-size: 11.0pt;color: black\"><a class=\"glossaryLink\"  aria-describedby=\"tt\"  data-cmtooltip=\"cmtt_f40c12796f09aa4446e394ffc30a74f5\"  href=\"https:\/\/redepress.com.br\/noticias\/glossary\/sao-paulo\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>S&atilde;o Paulo<\/a>,<\/span> 13 de julho de 2023<\/b><\/span><\/span><\/span><span xml:lang=\"PT-BR\" data-contrast=\"none\"><span><span class=\"normaltextrun\"><span style=\"font-size: 11.0pt;color: black\">&#8239;&ndash;<\/span> A&#8239;pesquisa <i><\/i><\/span>ChatGPT e&#8239;Generative AI nos mercados jur&iacute;dico, corporativo e tribut&aacute;rio mostra que 78% dos profissionais em escrit&oacute;rios&#8239;jur&iacute;dicos, tribut&aacute;rios&#8239;e&#8239;de contabilidade nos Estados Unidos, Reino Unido e Canad&aacute; acreditam&#8239;que ferramentas de&#8239;IA generativas podem melhorar&#8239;o trabalho jur&iacute;dico&#8239;ou cont&aacute;bil, com a propor&ccedil;&atilde;o ligeiramente maior para o jur&iacute;dico (82%) do que para o cont&aacute;bil (73%). Al&eacute;m disso, cerca de metade (52%) de todos os entrevistados acredita que a IA generativa deve ser usada para o trabalho legal e tribut&aacute;rio.<\/span><\/span><span data-ccp-props='{\"201341983\":0,\"335551550\":6,\"335551620\":6,\"335559739\":0,\"335559740\":240}'><span class=\"eop\"><span style=\"font-size: 11.0pt;color: black\">&nbsp;<\/span><\/span><\/span><\/p>\n<p class=\"paragraph\" style=\"margin: 0cm;text-align: justify;vertical-align: baseline\"><span xml:lang=\"PT-BR\" data-contrast=\"none\"><span>&nbsp;<\/span><\/span><\/p>\n<p class=\"paragraph\" style=\"margin: 0cm;text-align: justify;vertical-align: baseline\"><span xml:lang=\"PT-BR\" data-contrast=\"none\"><span><span class=\"normaltextrun\"><span style=\"font-size: 11.0pt;color: black\">Embora o potencial das&#8239;ferramentas de IA generativa seja reconhecido, h&aacute; um ar de incerteza, sublinhando a necessidade de&#8239;estabelecer confian&ccedil;a, bem como de promover a educa&ccedil;&atilde;o e o planeamento estrat&eacute;gico na sua implementa&ccedil;&atilde;o.&#8239;<\/span><\/span><\/span><\/span><span data-ccp-props='{\"201341983\":0,\"335551550\":6,\"335551620\":6,\"335559739\":0,\"335559740\":240}'><span class=\"eop\"><span style=\"font-size: 11.0pt;color: black\">&nbsp;<\/span><\/span><\/span><\/p>\n<p class=\"paragraph\" style=\"margin: 0cm;text-align: justify;vertical-align: baseline\"><span xml:lang=\"PT-BR\" data-contrast=\"none\"><span>&nbsp;<\/span><\/span><\/p>\n<p class=\"paragraph\" style=\"margin: 0cm;text-align: justify;vertical-align: baseline\"><span xml:lang=\"PT-BR\" data-contrast=\"none\"><span><span class=\"normaltextrun\"><span style=\"font-size: 11.0pt;color: black\">A<\/span>pesar da pesquisa compartilhar fortes sentimentos sobre a utilidade potencial da IA generativa, apenas 4% dos entrevistados est&atilde;o atualmente usando IA generativa em suas opera&ccedil;&otilde;es, com outros 5% planejando faz&ecirc;-lo. Curiosamente, os escrit&oacute;rios de impostos e contabilidade est&atilde;o mais abertos &agrave; ideia, com uma taxa de ado&ccedil;&atilde;o ou de planos de ado&ccedil;&atilde;o de 15%.&#8239;&#8239;<\/span><\/span><\/span><span data-ccp-props='{\"201341983\":0,\"335551550\":6,\"335551620\":6,\"335559739\":0,\"335559740\":240}'><span class=\"eop\"><span style=\"font-size: 11.0pt;color: black\">&nbsp;<\/span><\/span><\/span><\/p>\n<p class=\"paragraph\" style=\"margin: 0cm;text-align: justify;vertical-align: baseline\"><span xml:lang=\"PT-BR\" data-contrast=\"none\"><span>&nbsp;<\/span><\/span><\/p>\n<p class=\"paragraph\" style=\"margin: 0cm;text-align: justify;vertical-align: baseline\"><span xml:lang=\"PT-BR\" data-contrast=\"none\"><span><span class=\"normaltextrun\"><span style=\"font-size: 11.0pt;color: black\">&ldquo;A IA generativa tem a capacidade disruptiva e de redefinir o cen&aacute;rio profissional, mas est&aacute; claro em nossas descobertas que h&aacute; uma lacuna de confian&ccedil;a com os profissionais&rdquo;, disse Steve&#8239;<\/span>Hasker, presidente e CEO da Thomson Reuters.&nbsp;<\/span><\/span><\/span><span data-ccp-props='{\"201341983\":0,\"335551550\":6,\"335551620\":6,\"335559739\":0,\"335559740\":240}'><span class=\"eop\"><span style=\"font-size: 11.0pt;color: black\">&nbsp;<\/span><\/span><\/span><\/p>\n<p class=\"paragraph\" style=\"margin: 0cm;text-align: justify;vertical-align: baseline\"><span xml:lang=\"PT-BR\" data-contrast=\"none\"><span>&nbsp;<\/span><\/span><\/p>\n<p class=\"paragraph\" style=\"margin: 0cm;text-align: justify;vertical-align: baseline\"><span xml:lang=\"PT-BR\" data-contrast=\"none\"><span><span class=\"normaltextrun\"><span style=\"font-size: 11.0pt;color: black\">O<\/span> relat&oacute;rio detectou essa percep&ccedil;&atilde;o de risco como possivelmente o principal obst&aacute;culo na ado&ccedil;&atilde;o de ferramentas de IA generativa. Um n&uacute;mero significativo de 69% dos entrevistados expressou preocupa&ccedil;&otilde;es com o risco, sugerindo que o medo pode estar impedindo uma ado&ccedil;&atilde;o mais generalizada.&#8239;&nbsp;<\/span><\/span><\/span><span data-ccp-props='{\"201341983\":0,\"335551550\":6,\"335551620\":6,\"335559739\":0,\"335559740\":240}'><span class=\"eop\"><span style=\"font-size: 11.0pt;color: black\">&nbsp;<\/span><\/span><\/span><\/p>\n<p class=\"paragraph\" style=\"margin: 0cm;text-align: justify;vertical-align: baseline\"><span xml:lang=\"PT-BR\" data-contrast=\"none\"><span>&nbsp;<\/span><\/span><\/p>\n<p class=\"paragraph\" style=\"margin: 0cm;text-align: justify;vertical-align: baseline\"><span xml:lang=\"PT-BR\" data-contrast=\"none\"><span><span class=\"normaltextrun\"><span style=\"font-size: 11.0pt;color: black\">Apesar das preocupa&ccedil;&otilde;es em torno dos riscos &agrave; privacidade, seguran&ccedil;a e precis&atilde;o, somente 20% dos entrevistados disseram que sua empresa ou escrit&oacute;rio alertou os funcion&aacute;rios contra o uso n&atilde;o autorizado de IA generativa no trabalho, e 9% de todos os entrevistados relataram que sua organiza&ccedil;&atilde;o proibiu o uso n&atilde;o autorizado de IA generativa.&#8239;&#8239;<\/span><\/span><\/span><\/span><span data-ccp-props='{\"201341983\":0,\"335551550\":6,\"335551620\":6,\"335559739\":0,\"335559740\":240}'><span class=\"eop\"><span style=\"font-size: 11.0pt;color: black\">&nbsp;<\/span><\/span><\/span><\/p>\n<p class=\"paragraph\" style=\"margin: 0cm;text-align: justify;vertical-align: baseline\"><span xml:lang=\"PT-BR\" data-contrast=\"none\"><span>&nbsp;<\/span><\/span><\/p>\n<p class=\"paragraph\" style=\"margin: 0cm;text-align: justify;vertical-align: baseline\"><span xml:lang=\"PT-BR\" data-contrast=\"none\"><span><span class=\"normaltextrun\"><span style=\"font-size: 11.0pt;color: black\">O estudo <\/span>ouviu 1.801 entrevistados, entre mar&ccedil;o e maio desse ano, para compreender melhor como a tecnologia &eacute; percebida e aplicada dentro da ind&uacute;stria de servi&ccedil;os profissionais. O Thomson Reuters <span>Institute<\/span> realizou entrevistas on line com uma amostra de 24% de escrit&oacute;rios cont&aacute;beis impositivos, e 18% de departamentos de impostos corporativos. A maioria dos entrevistados, 70% no total, era dos EUA, sendo 20% do Reino Unido e 10% do Canad&aacute;.&#8239;&#8239;<\/span><\/span><\/span><span data-ccp-props='{\"201341983\":0,\"335551550\":6,\"335551620\":6,\"335559739\":0,\"335559740\":240}'><span class=\"eop\"><span style=\"font-size: 11.0pt;color: black\">&nbsp;<\/span><\/span><\/span><\/p>\n<p class=\"paragraph\" style=\"margin: 0cm;text-align: justify;vertical-align: baseline\"><span xml:lang=\"PT-BR\" data-contrast=\"none\"><span>&nbsp;<\/span><\/span><\/p>\n<p class=\"paragraph\" style=\"margin: 0cm;text-align: justify;vertical-align: baseline\"><span xml:lang=\"PT-BR\" data-contrast=\"none\"><span><span class=\"normaltextrun\"><b><span style=\"font-size: 11.0pt;color: black\">Thomson Reuters<\/span><\/b><\/span><\/span><\/span><span xml:lang=\"PT-BR\" data-contrast=\"none\"><span><span class=\"normaltextrun\"><span style=\"font-size: 11.0pt;color: black\">&#8239;&#8239;<\/span><\/span><\/span><\/span><span data-ccp-props='{\"201341983\":0,\"335551550\":6,\"335551620\":6,\"335559739\":0,\"335559740\":240}'><span class=\"eop\"><span style=\"font-size: 11.0pt;color: black\">&nbsp;<\/span><\/span><\/span><\/p>\n<p class=\"paragraph\" style=\"margin: 0cm;text-align: justify;vertical-align: baseline\"><span xml:lang=\"PT-BR\" data-contrast=\"none\"><span><span class=\"normaltextrun\"><span style=\"font-size: 11.0pt;color: black\">&#8239;&#8239;<\/span><\/span><\/span><\/span><span data-ccp-props='{\"201341983\":0,\"335551550\":6,\"335551620\":6,\"335559739\":0,\"335559740\":240}'><span class=\"eop\"><span style=\"font-size: 11.0pt;color: black\">&nbsp;<\/span><\/span><\/span><\/p>\n<p class=\"paragraph\" style=\"margin: 0cm;text-align: justify;vertical-align: baseline\"><span xml:lang=\"PT-BR\" data-contrast=\"none\"><span><span class=\"normaltextrun\"><span style=\"font-size: 11.0pt;color: black\">A Thomson Reuters (NYSE \/ TSX: TRI) (&ldquo;TR&rdquo;) informa o caminho adiante, reunindo o conte&uacute;do confi&aacute;vel e a tecnologia que as pessoas e organiza&ccedil;&otilde;es precisam para tomar as decis&otilde;es corretas. A empresa atende profissionais jur&iacute;dicos, tribut&aacute;rios, cont&aacute;beis, de compliance, governo e m&iacute;dia. Seus produtos combinam software altamente especializados e insights (ou conhecimento) para empoderar os profissionais com dados, intelig&ecirc;ncia e solu&ccedil;&otilde;es necess&aacute;rias para tomar decis&otilde;es informadas e para ajudar as institui&ccedil;&otilde;es em sua busca por justi&ccedil;a, verdade e transpar&ecirc;ncia. A Reuters, parte da Thomson Reuters, &eacute; a fornecedora l&iacute;der global de jornalismo e not&iacute;cias confi&aacute;veis. Para mais informa&ccedil;&otilde;es, visite o<\/span><\/span><\/span><\/span><span style=\"font-size: 9.0pt\"><a style=\"color: inherit;cursor: text\" href=\"https:\/\/www.thomsonreuters.com.br\/pt.html\" target=\"_blank\" rel=\"noopener\"><span class=\"normaltextrun\"><span data-ccp-charstyle=\"Hyperlink\"><span style=\"font-size: 11.0pt;color: #0563c1;text-decoration: none\"><span xml:lang=\"PT-BR\" data-contrast=\"none\"> site<\/span><\/span><\/span><\/span><\/a><\/span><span class=\"eop\"><span style=\"font-size: 11.0pt;color: black\"><span data-ccp-props='{\"201341983\":0,\"335551550\":6,\"335551620\":6,\"335559739\":0,\"335559740\":240}'>&nbsp;<\/span><\/span><\/span><\/p>\n<p class=\"paragraph\" style=\"margin: 0cm;text-align: justify;vertical-align: baseline\"><span xml:lang=\"PT-BR\" data-contrast=\"none\"><span><span class=\"normaltextrun\"><span style=\"font-size: 11.0pt;color: black\">&#8239;&#8239;&#8239;&#8239;<\/span><\/span><\/span><\/span><span data-ccp-props='{\"201341983\":0,\"335551550\":6,\"335551620\":6,\"335559739\":0,\"335559740\":240}'><span class=\"eop\"><span style=\"font-size: 11.0pt;color: black\">&nbsp;<\/span><\/span><\/span><\/p>\n<p class=\"paragraph\" style=\"margin: 0cm;text-align: justify;vertical-align: baseline\"><span xml:lang=\"PT-BR\" data-contrast=\"none\"><span><span class=\"normaltextrun\"><b><span style=\"font-size: 11.0pt;color: black\">Contatos de imprensa<\/span><\/b><\/span><\/span><\/span><span xml:lang=\"PT-BR\" data-contrast=\"none\"><span><span class=\"normaltextrun\"><span style=\"font-size: 11.0pt;color: black\">:&#8239;&#8239;&#8239;<\/span><\/span><\/span><\/span><span data-ccp-props='{\"201341983\":0,\"335551550\":6,\"335551620\":6,\"335559739\":0,\"335559740\":240}'><span class=\"eop\"><span style=\"font-size: 11.0pt;color: black\">&nbsp;<\/span><\/span><\/span><\/p>\n<p class=\"paragraph\" style=\"margin: 0cm;text-align: justify;vertical-align: baseline\"><span xml:lang=\"PT-BR\" data-contrast=\"none\"><span><span class=\"normaltextrun\"><b><span style=\"font-size: 11.0pt;color: black\">H+K&#8239;<\/span>Strategies<\/b><\/span><\/span><\/span><span xml:lang=\"PT-BR\" data-contrast=\"none\"><span><span class=\"normaltextrun\"><span style=\"font-size: 11.0pt;color: black\">&#8239;&#8239;&#8239;&#8239;&#8239;<\/span><\/span><\/span><\/span><span data-ccp-props='{\"201341983\":0,\"335551550\":6,\"335551620\":6,\"335559739\":0,\"335559740\":240}'><span class=\"eop\"><span style=\"font-size: 11.0pt;color: black\">&nbsp;<\/span><\/span><\/span><\/p>\n<p class=\"paragraph\" style=\"margin: 0cm;text-align: justify;vertical-align: baseline\"><span xml:lang=\"PT-BR\" data-contrast=\"none\"><span><span class=\"normaltextrun\"><span style=\"font-size: 11.0pt;color: black\">F&aacute;bio&#8239;<\/span>Okubaru &ndash; (11) 97572-1673&#8239;&#8239;&#8239;<\/span><\/span><\/span><span data-ccp-props='{\"201341983\":0,\"335551550\":6,\"335551620\":6,\"335559739\":0,\"335559740\":240}'><span class=\"eop\"><span style=\"font-size: 11.0pt;color: black\">&nbsp;<\/span><\/span><\/span><\/p>\n<p class=\"paragraph\" style=\"margin: 0cm;text-align: justify;vertical-align: baseline\"><span xml:lang=\"PT-BR\" data-contrast=\"none\"><span><span class=\"normaltextrun\"><span style=\"font-size: 11.0pt;color: black\">Fab&iacute;ola Mello &ndash; (11) 96613-9267&#8239;&#8239;&#8239;<\/span><\/span><\/span><\/span><span data-ccp-props='{\"201341983\":0,\"335551550\":6,\"335551620\":6,\"335559739\":0,\"335559740\":240}'><span class=\"eop\"><span style=\"font-size: 11.0pt;color: black\">&nbsp;<\/span><\/span><\/span><\/p>\n<p class=\"paragraph\" style=\"margin: 0cm;text-align: justify;vertical-align: baseline\"><span style=\"font-size: 9.0pt\"><a style=\"color: inherit;cursor: text\" href=\"mailto:thomsonreuters@idealhks.com\" target=\"_blank\" rel=\"noopener\"><span class=\"normaltextrun\"><span data-ccp-charstyle=\"Hyperlink\"><span style=\"font-size: 11.0pt;color: #0563c1;text-decoration: none\"><span xml:lang=\"PT-BR\" data-contrast=\"none\">thomsonreuters@idealhks.com<\/span><\/span><\/span><\/span><\/a><\/span><span xml:lang=\"PT-BR\" data-contrast=\"none\"><span><span class=\"normaltextrun\"><span style=\"font-size: 11.0pt;color: black\">&#8239;&#8239;&#8239;<\/span><\/span><\/span><\/span><span data-ccp-props='{\"201341983\":0,\"335551550\":6,\"335551620\":6,\"335559739\":0,\"335559740\":240}'><span class=\"eop\"><span style=\"font-size: 11.0pt;color: black\">&nbsp;<\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>IA generativa deve melhorar trabalho de profissionais cont&aacute;beis e jur&iacute;dicos, mas h&aacute; lacuna de confian&ccedil;a para&hellip;<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[21201,1],"tags":[],"class_list":["post-380986","post","type-post","status-publish","format-standard","hentry","category-destaques","category-eventos","wpcat-21201-id","wpcat-1-id"],"_links":{"self":[{"href":"https:\/\/redepress.com.br\/noticias\/wp-json\/wp\/v2\/posts\/380986","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/redepress.com.br\/noticias\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/redepress.com.br\/noticias\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/redepress.com.br\/noticias\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/redepress.com.br\/noticias\/wp-json\/wp\/v2\/comments?post=380986"}],"version-history":[{"count":0,"href":"https:\/\/redepress.com.br\/noticias\/wp-json\/wp\/v2\/posts\/380986\/revisions"}],"wp:attachment":[{"href":"https:\/\/redepress.com.br\/noticias\/wp-json\/wp\/v2\/media?parent=380986"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/redepress.com.br\/noticias\/wp-json\/wp\/v2\/categories?post=380986"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/redepress.com.br\/noticias\/wp-json\/wp\/v2\/tags?post=380986"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}