Vivara YOU is the new venture of the largest jewelry brand in Latin America
The brand expands its portfolio with a cool collection of customizable jewelry
The famous brazilian actress Isis Valverde is chosen to shine in the Vivara#gsc.tab=0&gsc.q=Vivara&gsc.page=1" target="_blank" rel="noopener">Vivara You campaign. Vivara, the largest jewelry chain in Latin America, just launched yesterday the new Vivara YOU line. Vibrant, contemporary, and cool, these jewelry pieces are entering the brand’s portfolio to captivate the young audience, who are fans of customization and seek a unique style that expresses their identity.
Throughout its 60 years of existence, the jewelry brand has immortalized numerous moments, and now, with Vivara YOU, it’s making a new market move by reaching out to a younger audience with colorful, stylish, minimalist jewelry that offers endless possibilities for combinations.
Rings, bracelets, earrings, necklaces, and pendants, made of gold with details in London Blue Topaz, Nephrite, Emerald, Colorless Topaz, and Black Diamond, are being introduced to consumers through the Vivara.com.br/colecao/Vivara-you?utm_source=awin&utm_term=690303&utm_campaign=&awc=17662_1692643863_8447cc2edca1b37105fcb9e8c8d84122" target="_blank" rel="noopener">Vivara YOU line. “Since its creation, the collection carries the DNA of versatility in exploring limitless compositions. We want to engage with those who dare to compose their looks boldly. Cool accessories that allow authentic combinations are a growing demand in the market, and it’s important for Vivara to accompany all moments of its consumers,” says Marina Cirelli, Director of Marketing and Sustainability at Vivara.
Invited to star in the campaign, Vivara.com.br/colecao/Vivara-you?utm_source=awin&utm_term=690303&utm_campaign=&awc=17662_1692643863_8447cc2edca1b37105fcb9e8c8d84122" target="_blank" rel="noopener">Isis Valverde shares her perception of the new collection: “Jewelry helps me tell my stories, transmit stories from generation to generation. It has always been that way for me. The new Vivara YOU line embodies this characteristic in its DNA. You can customize the jewelry for yourself or as a gift, marking a special moment and making it unforgettable! The jewelry is beautiful, versatile, and offers numerous possibilities. I was very excited about the invitation and to tell this new story alongside Vivara.”
The Vivara YOU jewelry pieces will be available in more than 300 brand stores and through their e-commerce platform starting in August.
Vivara.com.br/colecao/Vivara-you?utm_source=awin&utm_term=690303&utm_campaign=&awc=17662_1692643863_8447cc2edca1b37105fcb9e8c8d84122" target="_blank" rel="noopener">ABOUT Vivara
A reference in the world of high jewelry, Vivara has been following its purpose of making each story unique and special for over 55 years. Its jewelry carries the same enchantment and delicacy that ancient goldsmiths dedicated to immortalizing the most special moments of each customer. Currently, Vivara is the largest jewelry chain in Brazil, with more than 300 stores in the country’s main cities.
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